The all-new PHEV pickup introduces BYD’s game-changing DMO Super Hybrid Off-road Platform to the Kingdom, delivering V8-equivalent power, unparalleled efficiency, and a new standard of luxury.
RIYADH, SAUDI ARABIA – October 6, 2025 –Al-Futtaim BYD KSA, the official distributor of BYD, a global tech leader and pioneer in New Energy Vehicles (NEVs), has officially launched the highly anticipated BYD SHARK 6, Saudi Arabia’s first-ever plug-in hybrid (PHEV) pickup. As the global pickup market expands, the SHARK 6 arrives as a game-changing addition, seamlessly blending commercial utility with premium passenger comfort.
Positioned as a premium, versatile lifestyle vehicle, the BYD SHARK 6 is engineered to meet the evolving demands of modern drivers. It leverages BYD’s pioneering PHEV technology, combining the convenience of traditional refuelling with the high performance, efficiency, and sustainability of electric propulsion. This innovative approach aligns with the objectives of Saudi Vision 2030, supporting a cleaner and more diversified energy future.
“The launch of the BYD SHARK 6 Super Hybrid marks a pivotal step in redefining mobility in the Kingdom,” said Jerome Saigot, Managing Director of Al-Futtaim BYD in KSA. “It’s more than a vehicle, it’s a statement of power, innovation, and sustainable progress. With the SHARK 6, we’re delivering not just a drive, but a lifestyle built for the future.”
This landmark launch represents a significant milestone in Saudi Arabia’s automotive landscape, reinforcing BYD’s commitment to innovation and long-term investment in the Kingdom.
José Miranda, Director of Marketing and Communications of BYD Americas, Europe, Middle East, and Africa, said: “Introducing the Shark 6 to the Saudi Arabian market marks a significant step in the local automotive landscape. This vehicle utilizes BYD’s DMO super hybrid technology, designed to offer both high-quality off-road driving experience and comfortable city driving. Boasting features like V2L (Vehicle-to-Load) for external power, in-car entertainment, and smart controls via a cell phone, the Shark 6 aims to provide a unique and advanced driving experience.”
“The introduction of the Shark 6 and its DMO platform aligns with the goals of the Saudi Green Initiative and the Kingdom’s Energy Transformation by promoting fuel efficiency and reducing emissions. Through key features like the super hybrid system, BYD aims to further drive the automotive industry towards electrified vehicles, emphasizing affordability, luxury, comfort, and performance as key elements for a new driving experience,” he added.
At the heart of the SHARK 6 is the DMO Super Hybrid Off-road Platform, an in-house innovation by BYD that delivers nearly 430 horsepower, equivalent to a 4.0L V8 engine, through an intelligent electric four-wheel drive system. This dual-mode architecture eliminates range anxiety while enabling exceptional performance across both off-road and urban environments.
The SHARK 6 also sets a new standard for vehicle architecture and safety. It features BYD’s Cell to Chassis (CTC) technology, integrating the ultra-safe BYD Blade Battery directly into the high-strength steel frame. This design increases torsional stiffness, enhances battery protection in harsh off-road conditions, and allows for a flat rear floor, significantly improving passenger space and ride comfort.
The premium driving experience is further elevated by a double-wishbone independent suspension on both the front and rear, a feature typically found in luxury SUVs, which provides exceptional comfort and agility. Furthermore, with its electric-driven mode covering over 80% of typical driving conditions, the SHARK 6 achieves an industry-leading NVH (Noise, Vibration, and Harshness) level for a near-silent and serene journey.
Technologically advanced, the SHARK 6 is equipped with a 540° Panoramic View Camera, offering full visibility of surroundings and undercarriage. The Vehicle-to-Load (V2L) function transforms the pickup into a mobile power station, ideal for powering tools at a worksite or appliances during outdoor activities like camping or grilling.
The launch event was held at Riyadh Arena and brought together media representatives, influencers, customers, and sub-dealers for an exclusive first look at BYD’s cutting-edge hybrid technologies.
Looking ahead, BYD KSA is preparing to unveil even more models, expanding its portfolio of innovative electric vehicles tailored to meet the evolving needs of the Kingdom’s market. This commitment is part of BYD’s global vision to accelerate the transition to new energy mobility through continuous technological advancement.
The all-new BYD SHARK 6 is available for customers in Saudi Arabia starting October 1, 2025.