• By implementing its innovative, customer-focused approach, Al Ghurair aims to strengthen EXEED’s market in the Kingdom.
EXEED, the premium automotive brand, has officially signed a partnership agreement with Al Ghurair, one of the most influential business conglomerates in the Middle East on January 23rd, 2025.
This collaboration marks a significant step in EXEED’s expansion strategy, bringing cutting-edge automotive technology and luxury vehicles to a wider audience in the region.
A Powerful Alliance: EXEED & Al Ghurair
Al Ghurair, a prominent business group with decades of expertise in various industries, has firmly established its position as a leader in the Middle East’s automotive sector. With its strong market presence and deep understanding of consumer needs, Al Ghurair is set to drive EXEED’s success in Saudi Arabia, offering customers a premium brand experience and top-tier service.
About EXEED: EXEED is a premium brand blending European automotive heritage with China’s advanced manufacturing. Designed by European experts and produced in China, it upholds top-tier quality standards. EXEED collaborates with leading global suppliers including Fortune 500 companies such as Intel, Bosch, and Magna. EXEED pushes the boundaries of design, technology, and performance, emphasizing innovation in high-quality vehicles.
Bringing a New Automotive Experience to Saudi Arabia
The partnership introduces an impressive lineup of new EXEED models to the Saudi market, featuring both fuel-powered and hybrid options:
• RX, VX FL2, LX FL – A range of high-performance fuel-powered models, designed for comfort, luxury, and advanced driving capabilities.
• RX Hybrid Version – A cutting-edge hybrid alternative offering enhanced fuel efficiency without compromising performance.
• EXLANTIX Sub-Brand Launch – Featuring the high-performance electric sedan ES and the luxury range-extended SUV ET, redefining sustainable mobility.
To further strengthen brand presence, EXEED and Al Ghurair plan to establish three new showrooms by 2025 in the major cities of the Kingdom, offering customers an immersive and interactive experience with EXEED’s latest innovations.
Pioneering Advanced Hybrid and Range-Extended Technologies
EXEED is introducing breakthrough Plug-in Hybrid Electric Vehicle (PHEV) and Range-Extended Electric Vehicle (REEV) technologies through the RX and ET models. While electric vehicle adoption in Saudi Arabia is still in its early stages, these models bridge the gap by offering longer driving ranges and superior fuel efficiency, catering to local market preferences.
Unlike traditional EVs, PHEVs and REEVs integrate fuel-powered engines, ensuring uninterrupted long-distance travel while benefiting from the advantages of electric motors. These vehicles provide:
• Exceptional fuel efficiency: ET boasts exceptional efficiency with just 6.4L/100km fuel consumption and a remarkable 1,180km range.
• Powerful acceleration: RX PHEV features AWD, three electric motors, and 0-100 km/h in 4.2s. It offers seamless HEV/EV mode switching and a best-in-class 150km EV range, rivaling high-end luxury brands.
• Advanced in-car technology: The intelligent cockpit features IOV connectivity, autonomous driving, and APA for a seamless, futuristic experience, bringing the latest smart mobility
Solution to Saudi drivers.
EXEED and Al Ghurair: Shaping the Future of Mobility in the Middle East
This partnership between EXEED and Al Ghurair is more than just a business expansion—it is a commitment to reshaping the automotive landscape in Saudi Arabia. By combining EXEED’s cutting-edge technology and innovation with Al Ghurair’s deep market expertise, customers can expect a new era of premium vehicles, advanced mobility solutions, and unmatched driving experiences.
Aligned with Saudi Arabia’s Vision 2030, this collaboration supports the Kingdom’s goals of economic diversification and sustainability by introducing advanced hybrid and electric vehicle technologies, contributing to a cleaner, smarter, and more efficient transportation sector.
With the launch of new hybrid models, exclusive showrooms, and revolutionary automotive technologies, EXEED and Al Ghurair are set to redefine the future of luxury driving in the region. Stay tuned for further updates as this powerful alliance takes Saudi Arabia’s automotive industry to new heights.
EXEED/EXLANTIX/ES/ES REEV/ES BEV/ET/ET REEV/ET BEV/RX PHEV/Shanghai Auto Show/Business Conference/Zhejiang International Circuit/Super Factory/Eco Exhibition/Performance/extreme/technology/AiMOGA/Ecology