New East Group, the authorized dealer of Isuzu in Saudi Arabia and a leading importer of automotive spare partshas opened a new branch, marking the beginning of Neweast’s strategic entry into Saudi Arabia’s commercial transport sector.
The new service center in Riyadh represents an important move in the company’s broader expansion plan—one aimed at enhancing its presence across the Kingdom. It reflects Neweast’s ongoing commitment to quality, innovation and customer satisfaction, while also paving the way for new opportunities in the growing mobility sector. As the company strengthens its foundation, it’s set to become a key player in shaping the future of commercial transportation in the region.
Spanning an impressive 5,000 square meters and built to the highest international standards, the state-of-the-art service center sets a new benchmark for customer care. Designed to elevate ownership experience, the facility offers a full spectrum of after-sales solutions—from advanced vehicle maintenance to the availability of genuine spare parts. With a focus on performance, reliability and innovation, New East is committed to keeping every commercial vehicle operating at its best.
Ahmed Juma Ahli, the Group CEO of New East, said: “This strategic move showcases the company’s dedication to bolstering its footprint in the Saudi market but also aims to elevate the after-sales service experience.” He added, “The new facility is a testament to Neweast’s mission of delivering all-encompassing solutions tailored to customer needs, featuring authentic spare parts and the latest maintenance technologies.”
Ahli emphasized the growth initiative aligns with the company’s mission to play a leading role in realizing the ambitious Saudi Vision 2030. This vision seeks to transform the automotive industry and elevate the Kingdom’s status as a premier regional powerhouse in this arena.
In an exciting development, Ahli has unveiled Neweast’s expansion as the official distributor for Isuzu vehicles in Jeddah, specifically the MU-X and D-MAX models. This partnership Isuzu Motors International Operations (Thailand) Co., Ltd. presents a golden opportunity to redefine the transportation industry, infusing it with a touch of luxury and efficiency. This collaboration showcases the trust that global partners have in Neweast’s capability to deliver solutions tailored for the local market.
Since its inception in 1992, New East Company has carved out a niche as a premier provider of spare parts for Japanese, Korean, and European vehicles. Their dedication to quality and exceptional service has firmly established them as a frontrunner in the industry, amplifying their influence across regional markets.
When New East made its debut in the Saudi market in 2000, it embarked on a journey of excellence, relentlessly pursuing a holistic experience that fulfils customer desires and aligns with the evolving nature of the Kingdom’s automotive sector.
In 2025, the company unveiled its strategic alliance with Anadolu Isuzu in Turkey, marking its role as the official and exclusive distributor of Isuzu buses in the Kingdom. This highlights Neweast’s dedication to revolutionizing transportation, offering opulent solutions and sophisticated designs that resonate with contemporary aesthetics and a forward-thinking spirit of innovation.
